I think BYND is a short here. I don't care that they don't make a profit yet (it is a speculative high growth stock) as much as they were trading at 50 times sales. However, even if you believe in their mission, they don't have a monopoly on it, and I don't believe whatever patents they have really stop other competitors from jumping into the space. Tyson sold their stake and is creating their own fake meat. They have more financial resources than Beyond Meat does and I expect they will talk more about their plans on Monday morning during their earnings call. BYND has a chance to pullback drastically in response. Seeing this under $50 by the close wouldn't shock me. Most people who compare the Impossible to Beyond say that Impossible is better. They are going to have a tougher time engineering less consistent meat than ground beef (chicken, pork, steak, etc). Is fake meat the future? Possibly. Putting aside any moral reasons, there's good reason to believe that it will be more economical than meat in the not too distant future and that fake meat is the future of the food industry. However, it's the first major fake meat maker to hit the IPO market so of course people are behaving stupidly in response.