"The story starts in 2008. The Romney campaign sought to counter Team Obamaâs highly touted, high-tech voter-targeting system, nicknamed Narwhal after the Arctic Sea mammal. Narwhal provided the Obama campaign with reams of specific data on votersâfinding single women in conservative counties, for instance, or families with children that have disabilities."
"In 2012, the Romney campaign unveiled its own killer app and called it Project Orcaâthe fierce great whale that is the natural predator of the Narwhal. The only problem: Bostonâs Orca turned out to be toothless."
"âIt was a snake-oil kind of program. I say this as a web developer. This was throwing money at a product that just didnât work.â
"The mood grew increasingly grim on Tuesday as Romney officials realized that their supposed state-of-the-art answer to the Chicagoâs turnout juggernaut was a bust. Walking down the central aisle of the Romney war room you didnât hear the humming of a well-oiled turnout machine, one campaign official recalled. You heard the panicky tones of operatives flooded with calls from the field about technical snafus and mass confusion."
" âIt was amateur hour,â lamented one Romney official."
http://www.thedailybeast.com/articles/2012/11/09/the-romney-campaign-s-ground-game-fiasco.html
"In 2012, the Romney campaign unveiled its own killer app and called it Project Orcaâthe fierce great whale that is the natural predator of the Narwhal. The only problem: Bostonâs Orca turned out to be toothless."
"âIt was a snake-oil kind of program. I say this as a web developer. This was throwing money at a product that just didnât work.â
"The mood grew increasingly grim on Tuesday as Romney officials realized that their supposed state-of-the-art answer to the Chicagoâs turnout juggernaut was a bust. Walking down the central aisle of the Romney war room you didnât hear the humming of a well-oiled turnout machine, one campaign official recalled. You heard the panicky tones of operatives flooded with calls from the field about technical snafus and mass confusion."
" âIt was amateur hour,â lamented one Romney official."
http://www.thedailybeast.com/articles/2012/11/09/the-romney-campaign-s-ground-game-fiasco.html