http://channels.netscape.com/ns/atp...ff/story/0002/20030926/082594947.htm&sc=reodd
Mexico threatens to cut off all bulk exports of Tequila to the USA...
Quote from TGregg:
For some reason that I do not understand, the USA undergoes Liquor Trendiness. We've had vodka, rum, whiskey and most recently, tequila. Probably the most noticeable symptom is a profusion of gourmet labels of the particular hooch involved - available for extreme prices, of course.
Next on the list is gin, IMO. About the best bottle of gin ya can buy in the USA is Bombay Sapphire (to which I owe my love of martinis). It's about $25 for a 750ml bottle (a "fifth") here in NC, USA.
That is dirt cheap compared to the price of high end bottles of anything else. And that suggests gin is ripe for a run. The yuppies are gonna discover this stuff, and demand the Premium Label Sh!t that sells for exorbitant prices.
So, what publicly traded company is in the best position to benefit from the coming Gin Trend? What's the best way to capture this trend, options, stocks, futures? What's the best short?
EDIT: And I will be so glad when tequila drops in price. Sheesh. I remember the first time I was in some Mexican restaraunt, asked the waiter for a snort of tequila, and he brought me a freaken Tequila List! Holy mackral! I just wanted some rotgut. Sigh.
Quote from vulture:
It's funny you mention this. After reading that thread about everyone's favorite vodka, I was going to mention the same thing. Since when did hard alcohol suddenly become so vogue. It wasnt that long ago that if a guy ordered vodka, he was considered a low life degenerate, hard core alcoholic. Now, we have a bunch of guys in a pissing contest about their favorite vodka, like its a status symbol to be seen drinking only the "finest vodka's". More bullshit marketing at work. And yeah I totally agree about the Tequila thing. Seems that since Tequila became so mainstream, the demand for the plant to produce Tequila is suddenly in short supply and Tequila prices have shot thru the roof.