I don't think I'm confused.
@Here4money gave an example where he called something "breaking news." That has nothing to do with the OP. The OP is not about opinions. Whether or not news is "breaking" is an opinion.
I then gave an example where a vendor told an actual lie. My example showed that such lies would be actionable.
@Here4money implied that no action could be taken; but again, he gave an example of an opinion, not an example of where an entity is purporting a falsehood as a
fact.
Mistakes are allowed under the law usually. Again, I've been referring to knowingly being deceitful, or negligently not knowing.
You again refer to opinions (commentary). I've already stated the OP was not about opinions. I've also stated that opinions are generally protected speech.