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quote:
Why is this happening? The entire media and marketing industry is losing its grip on the upcoming generations of Internet-minded consumers. Statistics show that traditional media is losing popularity as the Internet continues to grow drastically every year. And the Internet is a completely different place: consumers aren't passive any more and advertisements don't have the same psychological effect they normally have on television. Internet users are very active and focused: they only go to the sites and services they want, and with an infinite amount of alternatives, users simply switch to something else if one service becomes too commercialized with annoying advertisements.With this in mind, it's no surprise that the past 6 years the industry has secretly been planning a 'take-over' to secure the Internet as a purely commercial playground.
quote:
Why is this happening? The entire media and marketing industry is losing its grip on the upcoming generations of Internet-minded consumers. Statistics show that traditional media is losing popularity as the Internet continues to grow drastically every year. And the Internet is a completely different place: consumers aren't passive any more and advertisements don't have the same psychological effect they normally have on television. Internet users are very active and focused: they only go to the sites and services they want, and with an infinite amount of alternatives, users simply switch to something else if one service becomes too commercialized with annoying advertisements.With this in mind, it's no surprise that the past 6 years the industry has secretly been planning a 'take-over' to secure the Internet as a purely commercial playground.
