Microstrategy Net GAAP Income in the last few years
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Microstrategy Unrealized profit on Bitcoin so far: Over $1.1B dollars
If/when Tesla joins this, I bet lots will follow. This is a pretty decent way to a dieying/stagnant business to make some profits and the execs get a nice pay day as their option packages go ITM.
This dynamic combined with the asset managers buying might lead to a pretty big bubble on bitcoin. Not too dissimilar to Japanese companies speculating on real estate and land in the 1980's. It feels to me that it still very early in this whole bull cycle