In any business, keeping overhead costs low while maximising revenue, and thus making the most profit on the revenue is key to success.
But a business that doesn't produce enough revenue to cover the costs etc. is going to lose and eventually go bust. Cost cutting may balance the books, but it won't make a bad business into a good one. Other factors are needed to do that.
So, IMHO, 'the solid strategy etc. being key' assertion is correct, but keeping a close rein on costs is important too and shouldn't be scoffed at.
Best
Natalie
But a business that doesn't produce enough revenue to cover the costs etc. is going to lose and eventually go bust. Cost cutting may balance the books, but it won't make a bad business into a good one. Other factors are needed to do that.
So, IMHO, 'the solid strategy etc. being key' assertion is correct, but keeping a close rein on costs is important too and shouldn't be scoffed at.
Best
Natalie
