testing Trading ideas?

What's the most effective approach to testing trading ideas?

I could write a program that will test certain scenarios, and backtest against data or ticking market data. But that is just too time consuming, and I want to leave that for something that I have a high confidence in. My trading involves only stocks and options.

Any tricks or tips, techniques, low-cost services?

Anyone used services like fiverr.com to compile research on the cheap, what advice can you give on that?
What's the most effective way to gather data to test a strategy?

Can someone share their experiences testing their strategies, explain how they figured out why a strategy failed? Potential pitfalls?
Any tools, tips to help in gathering data?


Thanks in Advance.
 
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