Reuters:
UPDATE 1-TD Ameritrade could change fees - CEO
Tue Feb 2, 2010 12:59pm EST
Stocks
* CEO says listening to 'active traders' and 'key clients'
* Fidelity, Schwab cut trading fees in price war
NEW YORK, Feb 2 (Reuters) - TD Ameritrade Holding Corp (AMTD.O), facing a price war, is prepared to match new low fees at Fidelity Investments if key clients demand it, the online brokerage's chief executive said on Tuesday.
Fred Tomczyk, speaking at a Morgan Stanley conference, said TD Ameritrade will monitor Fidelity's move but has no reason to make fee changes now.
Fidelity is cutting its fees to $7.95 per trade for U.S. equities. TD Ameritrade has charged $9.99 per trade since 2006. [ID:nN02238873]
Tomczyk said there has been no impact from Charles Schwab Corp's (SCHW.O) move last month to lower its fees to $8.95 per trade.
He said he would not be surprised to see the whole industry adopt lower, flat pricing plans, and eliminate per-share charges, as TD Ameritrade has.
"I definitely think this is a zero-sum game," Tomczyk said of industry price changes.
"If one of our more active traders or our key clients comes to us and says, 'I'm going ... to Fidelity for its $7.95 ... because you're at $9.99,' we would just match it," he added. "It's a very quick conversation."
However, he added, "The reality is most (clients) don't." (Reporting by Jonathan Spicer; editing by John Wallace)
****
From the Yahoo messageboard for AMTD today:
Good afternoon Mr. *****,
I am happy to offer you the following commission schedule.
Equities
Method Market Orders Limit / Stop / Stop Limit
Web $8.00 $8.00
IVR $10.99 $10.99
Broker Assisted $24.99 $29.99
An order executed on separate trading days in multiple lots will result in separate commission charges.
Options
Method Market Orders Limit / Stop / Stop Limit
Web $8.00 + $0.75 per contract $8.00 + $0.75 per contract
IVR $10.99 + $0.75 per contract $10.99 + $0.75 per contract
Broker Assisted $24.99 + $0.75 per contract $29.99 + $0.75 per contract
Option Exercise or Assignments are $19.00.
There is no minimum for option commissions
Mutual Fund (Non NTF)
No-Load Buy Fees No-Load Sell Fees No-Load Exchange Fees Systematic Set up Fees
$17.99 $17.99 $17.99 $17.99
NTF eligible funds can be bought, sold, or exchanged with no transaction fees
If this is something you wish to move forward with, please let us know and we will make the adjustment.
We look forward to hearing from you. Have a wonderful day!
Gina Points
Apex Client Services, TD AMERITRADE
Division of TD AMERITRADE, Inc.