Dave: You teach consistent money making. Almost like a business.
Adam: Exactly, we nickel and dime the market. Any market. It doesnât matter. Give us a good market and we will quarter and half-dollar the market, instead of nickel and dime-ing it. Give us a bad market and we will penny it.
Dave: Speaking of nickels and dimes, did you change your trading tactics when we moved from fractions to decimals?
Adam: There is no change in methodology. We continue doing the exact same thing--we are still tape reading. The difference that I have noticed with many traders who come in when they have never experienced a 1/16th--they have only traded a penny--it becomes more difficult for them to distinguish between when a stock is going against them or when a stock is down ticking. Because the increment is so small, they see it coming up or coming down but in all actuality, it's only coming down 15 cents; its not even an 1/8th of a point. That used to be just a down tick or vice-versa. If it went up 20 cents they might perceive that as a bigger jump, then in essence it really is, when it's just 3/16ths. I think the perspective on the movement is a little more difficult on the newer guys coming in because they are so penny-oriented than the guys that have traded with the 1/16ths. 1/16, 1/8th/ 3/16th, 1/4 you are already up a quarter in four ticks. Now it takes 25 ticks to get there. So it creates a lot of noise. For the new trader, I think it makes it more difficult for them because they have to filter out that noise.
Dave: The older guys just visualize it as 1/4s and 1/8ths.
Adam: Yes, the perspective is a little different. I think we are a little more patient. We just give it a minute and let it settle down. We would be saying things more like that because the patience is there.
Dave: Tell me a little bit about your traders' day. They come into the office and what do they do from the moment they sit down at their desk until the time the market closes?
Adam: Well the market opens for my Los Angeles guys at 6:30 (9:30 Eastern time). Two hours before the market, they get in there and start doing research. What does that mean? It means going through every single news headline. Every single Dow Jones headline, every single one.
Dave: And these are the headlines that come up on your list of the 200 stocks you are watching?
Adam: No, just scrolling the news. We will read things from Arafatâs life, whatâs happening with his medical records in France, to Best Buyâs fiscal earnings. They read everything, and they need to read it all. There could be things that mean a lot. They read through every news headline. Write down things that might mean something. You donât know, but it might mean something. âHey, I just read that the Chinese are going to stop their importing of US steel.' Well, China is the biggest importer of US steel in the world. When you want to build a building here, you have to wait, because they might want it there first.
Dave: So you are pretty much just picking out anything that might have some possible impact?
Adam: Right, as you go through the news, every single news headline. Then about 40 minutes before the market opens, you go and individually look at those stocks to see what the news is on those stocks. So you picked out Best Buy because you saw there was some news on it. You ask yourself âIs this something that means something, or is this something that doesnât mean something?â If you think it is, you look at the chart. If the stock could move as we initially talked about, you pull Best Buy on the screen. Let's go to the next one that we pulled out of the headlines. If you do it that way, you miss nothing, ever. You go ahead and trade. Trade the way we teach you how to trade.
Now, the market closes, what do you do? You go through every single one of your trades with the time and sales. You look at every single trade you made and see why you got in, if it was the right reason and why you got out if it was the right reason. Now you are a Monday-morning quarterback. âAh man, why did I get out of this thing? I knew the buyer was there. I got out because I was emotional.' The beautiful thing about it is that when you are looking back, you are taking the emotions out of trading. You are taking the excitement out of making money. So you are able to look at it with a clearer perspective, which is the way you want to see it. Number two what you do is you go look on the day at stocks that moved a lot that maybe you didnât watch. âLook, all of a sudden Watson Pharmaceutical moves a lot. Why did it move a lot? Because it got an FDA approval on some drug you have never heard of, this 15-letter long drug. The stock moved up 4 points. Okay, fine.â You add it. Three weeks from now you are doing your research and one scroll across the headline reads âWatson Pharmaceutical Loses FDA Approval.â By the way, this happens every day with these drug companies. They get FDA approval and then they lose it. Watson Pharmaceutical loses their FDA approval with this 15-letter drug. Just one line in the news, but you remember that two months ago this thing was up $4 on the news. Now you know its big news. I donât know where my guys went to school and I donât know what they studied. But you donât know everything about every single industry. You canât. So by going back and looking, you are going to learn. For example, Coach Leather was up $3 to $4 because automobile sales were up. What the hell is going on? I did a little bit of research and found out Coach does all the leather for Lexus and Mercedes. But you arenât going to know that unless you go back and look. So now, when automobile sales go down, while everyone is looking at General Motors and Ford, Iâm looking at Coach, the easiest trade of the day. With 3000 stocks, there is an enormous amount of work, but when you do the work youâll find the right stocks and do nothing but the right thing.
Dave: When you are hiring a new trader, what do you look for?
Adam: Hunger⦠Someone who is willing to put in the time, willing to learn, and do the hard work. I tell this to everybody who sits down at my desk. This is the hardest job you will ever do. If you came in here to make a quick buck, donât waste my time and donât waste your time. Save your money. This is the most difficult job. You come in here, you learn how to be a trader and you make a career out of it, not just a two-year gig out of it. Many of my traders have been doing this for many, many years and they make a great living, and they worked their ass off to get to that point. I want to convey that to these people that when I bring them in, I am investing in them. I am investing in them very much monetarily, but more than that, I am investing in them with my energy in teaching them. But if they are not here for the long haul to put in the work and to work their butt off, I donât want them. When I first started hiring at 99 Wall Street, if you had a Wharton MBA, Iâd let you work. If you had a Harvard MBA, Iâd let you work. But Iâll tell you something, I'll take the kid any day who wants to work his butt off who is going to put in four hours pre-market and four hours aftermarket everyday over any Harvard or Wharton MBA. I got a guy sitting in Chicago with me right now who is doing very well--very, very, very well. He has been working for me from way back in the day. I hired him back in 1999. He is a year or two older than me and we are friends. He moved out to help me with the Los Angeles offices then, and one day he says he has to tell me something. He says 'I never actually completely college.' However, his resume shows him with all these credentials. He told me he feels bad that he lied on his resume. Back in the days of WorldCo we were inundated with resumes.
Dave: So he basically exaggerated his credentials to get his foot in the door?
Adam: Right, what that tells me is that this guy didnât need to have an MBA. All this guy needed to have is hunger. And this guy is no smarter than any other guy, but he is harder working than any other guy. And no piece of news on any stock gets by this guy. Never did, and it never will. He puts in the time. I got hundreds and hundreds of peopleâs resumes through the years and I have some really sharp looking resumes. So to bring this full circle, when I look for a guy that I want to hire, I want to hire someone who is committed, who is going to be hungry and is going to work their butt off.
Dave: Are you guys hiring now?
Adam: I am always hiring.
Dave: Do you have remote traders?
Adam: I have tons of remote traders across the country.
Dave: So let's say a trader starts with you guys--he puts up $5000. Does he start with real money out of the gate like you did or does he start with a demo account of some sort?
Adam: We start them with a demo account. But I give them the option. I let them know that whenever you feel comfortable, you can just switch the button from demo to live. So I definitely give them the opportunity to stay on demo until they feel comfortable. Some guys come in and say they want to run demo for a month. I have never found a guy to do that. They are always very eager to start trading their own money.