Savings:
Worth up to: $1,299.99
Placed bids (1323): $1,323.00
FreeBids (190): $0.00
Final price: $47.30
So the bidder spent $1323 on a machine worth $1300. And the site took in $1323 + $4730 = $6053. WOW.
This works a bit different than I expected.
They do not need to scam, they make enough money without resorting to scams which would be foolish.
Profit = (auction selling price) â (original âactual retail valueâ) + #bids
(This assumes they pay âretailâ for their items.)
Recall each bid nets them $1. #bids can be calculated by:
#bids = [(auction selling price) - $0.15]/0.15
Therefore, the profit model simplifies to the following:
Profit = (23/3)*(auction selling price) â (âretailâ price) â 1
What is the break-even point? If the (auction selling price) = (3/23)*(âretailâ). So if the item sells for just over 1/8 of its retail value, Swoopo will profit. Sounds like a win-win for them! I canât imagine them losing money on many auctions.
Obviously, this model is generic, doesnât include overhead costs or other considerations. Thanks for reading.