Super Bowl Ads--Super Waste of Money

Quote from mytwocents:

Advertising is my forté...Or so I'd like to think, and if given the choice to pick my ultimate dream job, it's always been to be the Creative Director at an ad agency.

Now, first let me say that by far, this was THE worst year for commercials in years.

And second, AAA-you may not know where to start criticizing them but I'm gonna give it a shot as well as give some lessons learned:

salesgenie....honestly, I thought this ad was a joke...I was waiting for that moment, and it never happened and I honestly feel bad for the people who made the ad (which by the way was done INHOUSE). I was actually flabergasted and that doesn't happen a lot with things like this.

godaddy...completely retarded. I get that they think that if they throw in enough pseudo-celebs (OC choppers guys, Trischel from the Real World) then it's a shoe-in, but it couldn't have been farther from that. And by the way. This ad was also done INHOUSE.

***those two should take away a very important lesson from this years display...'your business isn't advertising so what makes you think you have any clue how to do it?'***

the tmobile one wasn't new. And while it might have been mildly amusing at some point in the past, it wasn't remotely amusing yesterday.

nationalwide with KFed....I suppose this commercial may have been amusing if A) It wasn't 'leaked' to the internet 2 weeks ago, and B) If Kfed wouldn't actually be in that position if it wasn't for his 'luck' with the 'ladies' (I use the word 'ladies' losely, no pun intended).

the GM commercial with the robot - I found this commercial, which was about a car factory robot dreaming about committing suicide, to be a tad disturbing. All I could think of was 'Johnny 5' from Short Circuit and it made me sad. I felt bad for the poor robot and I wasn't laughing at the end, I was almost holding back tears (ok, not quite THAT dramatic, but close)

garmin or whatever that gps thing was.....HUH? Yeah, waste.

the 'heart' commercial. Yeah, um, I tuned that out pretty quickly so I don't really know what it comprised of, nor do I care.

coca cola.... the only one that was ok was the one with the grandtheftauto take off....and had I never played GTA, I would have no clue what the hell that commercial was about. Furthermore the vending machine one was just stupid and pointless and I'm assuming that some CGI programmer got paid a lot of money for no reason.

Now those were the worst of what I can recall, there are others, but I don't feel like thinking about them right now cause I'm getting aggrivated.

The GOOD ones were, as usual, the bud/budlight ones... the best one IMO being the paper, sicssors, rock one and the Carlos Mencia ones. The one with the spotted dog was cute. The Blockbuster one with the rabbit/mouse made me laugh and that's about all I can say for the good ones that I saw.

All in all a very disappointing year and further proof that I should INDEED be a creative director.

I guess the thing that got me was that so many of them were actually kind of disturbing, bordering on sick really. I hated the robot ad. It was a total downer. I thought the Robert Goulet ad had somepromise, but it looked like they taped it five minutes beofre it went on.
 
Quote from AAAintheBeltway:

Uh oh, the NYT agrees with me.

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February 5, 2007
Advertising
Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War
By STUART ELLIOTT

...

More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.

...

In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. ...
I saw this ad recently and it was silly but not only for the reason Elliott thinks.

I found myself thinking that 20 years ago, that commercial would not have been made because either (a) nobody would have been stupid enough to suggest it, or (b) if somebody was stupid enough to suggest it, somebody else in that room would have pointed out that Fedex customers weren't stupid enough to consider it cute rather than insulting to their intelligence.

But that was 20 years ago. Anyway, the moon has gravity and no atmosphere. So, no floating people and no flaming meteors.

Good to know the folks at Fedex think the rest of us are all morons.

"What can Brown do for you?" :)
 
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