Quote from nitro:
Fine, so if the MM sell or buy one of these continuous ATM forward straddle (CATMS), it would be added to the MMs books vola risk, and he would hedge the book risk with this more or less vola in his book that the CATMS added or subtracted to his book. No different if _any_ option(s) is added or subtracted from his book as far as vola is concerned.
I don't know if you're clear how variance swaps function. Just by way of comparison: I'm perfectly willing to step into the VIX futures market and act as a market maker. Why? I can calculate (with minimal risk) how much it will cost me to get rid of my exposure using SPY options. The options hedge for the variance swap *is* static, meaning you buy it and forget it. (There is still some hedging with the underlying required, but minimal.)
Okay, let's not wave hands here, let's talk specifics.
Let's see I'm establishing a new market-making firm, and I'm interested in making a market in your CATMS. I have no other positions on my book, this is a brand new business. I'm here to offer liquidity and make money on the premiums doing so; I have no view, one way or the other, on future volatility.
I sit on the offer slightly about current ATM IV. Some speculator (maybe you) comes in and hits me for 1000 contracts. I'm now short 1000 units of your CATMS.
How, specifically, do I hedge this short vol position? Again, I don't actually WANT to be short. The other guy above me said I just buy the ATM straddle/strangle. Okay, and what happens when the underlying moves? Buy another set of ATM straddles/strangles? That means it's certainly not free. How do I quantitatively calculate my potential hedging costs, here?
The only way I make your instrument work, is the same way I'd make a market in any instrument without a liquid, arb-able replacement instrument: I can only live off of huge ask/bid spreads, and I will move the market substantially based on where my net position is. Just like a Vegas bookmaker.
And, I still don't see how you keep prices in line. You talked about cash settlement. Okay, let's say settlement date is 3 days after earnings. That means your CATMS will trade at a steep discount to current market values for IV, correct? How do you "arb" and keep CATMS prices in line?
Obviously I see the appeal of something like this. Option market makers would love to be buyers of this instrument as well, so they can get rid of the structural vega most of them are carrying on their books. But my understanding is that market constraints are a big determinant of what instruments are eventually created.
I was pretty excited about the RUH (realized volatility) options that the CBOE was to launch back in 2008, for example. I would've been a big user, and I think others would have been, too. A few months later, they pulled it, and it's back to the drawing board. I've been told it's because market-makers found it too hard to implement the hedge.