Baron
ET Founder
The problem with the whole setup is that it's a blind market, meaning that you have no idea how much ad revenue Youtube is taking in for a given channel and how much they are paying out. I think it's great that guy's wife is making 7 figures on Youtube, but I would bet money that if you check back with her in a couple years that 7 figures will be six figures, and then five figures a few years after that, even though her following is still high. The reality of the situation is that Youtube can pay out whatever percentage it wants, and if the trend is anything like what Google did with Adsense years ago, they start out paying a high percentage and then slowly adjust the percentage down over time, which means that the content creators get less and less for their efforts.