Quote from Maverick74:
Eusdaiki, right. Guys rarely play the moneyline in football as that is just a straight up win or lose, no spread. Most people either take the spread or lay it. The money the bookie makes is on the juice, which can be paid either by the loser or the winner, depending on the bookie. My issue was with him saying bookies don't make money on the juice, or the vig rather they make money on the spread.
The lines are very tight and I can call around if a bookie is making a line too high, he won't get my business. Say the Bears are favored -3 1/2 over the Packers. Some bookie can't be a wise ass and offer me Chicago -5 1/2. The going spread in the market will be -3 to -3 1/2. And yes, you can buy or lay that extra half point if you want.
And like you said, if one wanted to play the moneyline, that is usually fixed at 110/100. You don't move that line to 140/100. LOL. Again, if you did, I wouldn't bet. Bookies make their money on the "juice" or the "vig" or whatever you want to call it, but it's usually fixed at 5% or 10% of the betting amount and is paid either by the winner or the loser, not both.