Here's why you should look at the real/raw ATM IV for a specific month(s) before you make a trade, and of course the IV of the contracts you're interested in. My sample shows four out of five firms use what appears to be the same 30-day composite. And then there's Interactive Brokers. I'd be wary of trading using the ATM IV data IB puts on a chart, unless you know their source/method and trust it.
Facebook, Oct 22 2013, ATM option IV measures:
1. Ivolatility.com - IV Index Mean (30 day), chart and table, 77.26%
2. TradeMonster - ATM IV on chart, no further description, 77.54%
3. OptionsHouse - IV Index Mean (30 day), eyeballing a chart, I'd say 77%, but since the chart is hosted by ivolatility.com, I'd say it's 77.26%
4. LiveVol - IV30 value, 78% on a little table that pops up when you hover over Oct 22 on a chart
5. Interactive Brokers - ATM IV, no further description, about 78% on Oct 22, but up to 99% a week earlier (with several days between 80-85% plus). The other four sources do not show a spike to 99%; they show 77-78% on Oct 22 as the 52-wk high.