Here is an option trade I just put on 5 mins ago, we'll see how it does. I bought 10 AAPL $95 puts for July, paid $6.28 on 5 and $6.30 for 5.
I have defined my max risk to premuim paid ($6,290) and have equivalent control of 1,000 shares. Only way I lose all the money is to hold this until expiration, ( I am not an investor and that isn't in the cards). If we go and retest the recent lows under $85, i will essentially sell these around $12 depending on time thus doubling my investment.
If the market trades up to new highs at $105, the option, once again depending on time, will be worth approx $2.50-$3.00 representing a loss of roughly $3.50 if I close it out at that point. Had I shorted the shares instead, I would be out $10.
I will chime in again when I close this position out.