Generally, financial media is absolute shit except in providing quick access to information. Explaining why something happened is not in their forte so don't look to them for answers.That's what moves price, supply and demand. Yet there is a whole industry built around telling a story because investors want to know why?
Imagine a CNBC talking head coming out and saying that the price of this companies stock fell today because no one wanted to buy at yesterdays price and if you wanted to sell you had to offer a lower price to find a buyer.
Knowing why something is happening is an informed insight that can be a trading opportunity. The people who typically attempt to analyze the situation to find the insight are typically referred to as professional investors, and it's pretty clear that the quality of their skill is not much better than average. Though the top firms maintain a significant advantage over others.
A pattern you might recognize is that those top firms tend to hire people with econometric, sell-side, or research backgrounds. That gives you clues as to what sorts of analytical methods would be required in order to extract an edge from information. Long story short, don't rely on financial media to give you many true insights -- just use them for information.
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