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Incubation and Seeding: The Inconvenient Truth
Incubation and Seeding seems to be very much in vogue these days. New entrants are piling in, while a few have pulled up stakes and exited the business. We recently attended a number of events that covered this topic. A conclusion common among all events was that there remains considerable confusion as to the goals of the seeder and the types of funds that are appropriate for the model. Read More
The inconvenient truth is that if you are a manager, and you approach a seeder, you will be rejected 99% of the time. In other words, we have heard it said, âIf you want them they probably do not want you." The clear message from industry experts was that they are looking for managers that do not âneedâ them but would benefit in the short term to get out of the gate. According to some of the major seeders such as Skybridge, Weston and MD Sass, out of the 600-800 hedge fund managers they review each year, they will invest in only 1-2. These are not attractive odds.
Before you approach, or preferably, seek introduction to a seeder â review what you have to offer from their perspective.
1. Capacity: Absolutely critical - seeders are venture capitalists and are looking for strategies that have the capacity to grow and can ramp up relatively quickly. I have heard $700 million in 5 years thrown out as one example.
2. Due Diligence: Seeders are looking for managers that have a business plan and know what they want from seed providers. The seeding groups are not monolithic â some are passive capital, some provide infrastructure and others will offer marketing support. Understand what it is exactly that you want from a seed partner. The goal of a meeting with a seeder is NOT to run through the strategy, lean back and ask "what do you think?" but to have a very specific conversation based on your understanding of their model and what you want. Remember that they will ultimately be your business partner.
3. Business Plan: As they are effectively venture capitalists, understand that they will be curious to see your business plan across a 3-5 year timeline. After all, seeders become a business partner and attach their reputation and capital to the success of your enterprise.
4. Will it sell?: Outside investment remains critical to the success of the partnership. A perfect score on points 1-3 will still fail if the seed firm comes to the conclusion that the fund will be a difficult sell. This is particularly true for seed arrangements that have buyout provisions. The manager must have sufficient capital to buy out the seeder. points to consider:
a. Manager pedigree â Did the manager come from another hedge fund or investment bank? What is the managerâs pedigree and is he viewed as an expert in his field?
b. Complex nature of the strategy â If a strategy is too complex and difficult to sell to investors a seed provider may opt not to make an investment. For example, quant strategies, mortgage and systematic trading systems are tough sells.
c. Location â Investors have to do due diligence and site visits as part of the investment process. The location of your office may impact your ability to raise capital as investors cannot travel everywhere.
d. Have an office â Virtual operations are not acceptable if you are trying to build a successful hedge fund business. Spend time and money to create a solid business including infrastructure if you want to be taken seriously by investors and seed providers.
e. Balance strategy vs. capacity â Analyze your strategy and be honest with yourself and the seed provided about your capacity. Seeders want capacity.