I am currently wrestling with whether or not to form a fund.
In my personal accounts I've been trading a portfolio of short term systematic stock strategies since last December and so far real time results have been in line with my backtests producing a competitive return and Sharpe ratio (long term expected Sharpe ~4).
In my RIA business I currently only do SMA. But I am hesitant to offer this new strategy in SMA format because the edge involved is significant and I am concerned about a few of my sophisticated clients trying to reverse engineer and/or piggybacking on my trades. Therefore I want to offer it as a fund.
From my Accredited Investors client base I believe I could raise $5 million for this new strategy without too much effort by showing them my CPA prepared, unaudited prop performance.
But my question is about AUM growth potential. $5m is fine to start but given the headaches and operating costs of running a fund structure I would want to grow that to around $20m.
What are some avenues to raising that kind of AUM? I've worked at a FoF in my past and know that I would never pass muster with those types of allocators as I am a one man shop working out my basement office.
Are there stock brokers that would market my fund in exchange for clearing business?
My experience is similar to what Heech was sharing earlier in this thread. Try not to force things early on. Lots of wheel spinning while circumstances become more favorable.
I can tell you exactly what difficulties you'll have. $5MM AUM will probably keep the lights on if you don't try to represent yourself as something you're not. Don't go hiring top tier services trying to look legit, cause they just bury you in expenses. You gotta try to get yourself above $20MM as quickly as possible after launch. Otherwise you're asking small difficulties to become big operating problems.
Those who know you, are going to trust their previous experience with you, but many still won't commit heavily until things mature. They might test things with $100-200K for a year or so, unless you really start killing it, which will bump them up quicker. Keep in mind that as the RIA you must act as a fiduciary and make sure they don't over-allocate to your new fund. Also, as their current fiduciary, you are potentially taking on much more risk if things go bad than you would be if you were unaffiliated. I personally don't know a single traditional RIA willing to try both simultaneously. If you wanna charge performance fees as an RIA, they gotta be qualified. How many clients with a $2MM+ portfolio (home excluded) do you currently have on your book? If they don't have that, you can't charge 2/20, in which case there is no real incentive getting them to switch from your adviser to your fund. If you "think" you can raise $5MM quickly, count on $2MM quickly and then another $2-3MM trickling in over the next 6-12 months.
But the bigger issues come outside of your current network. Sounds like all you have is 8 months composite prop performance. Prop is hard to use anyway. That prop is gonna have a hard time holding up if it wasn't a dedicated account for that system. Going back and creating a composite of various personal accounts won't hold up to scrutiny. Backtesting looks nice on paper, but rarely helps enough to close any type of sophisticated client unless it has at least a bit of real-time with it. Something like 24+ months of dedicated real-time that closely resembles the backtest results and maybe you start to get a few more nibbles in the HNW and FO space. Another difficulty is gonna be the fact that you're trading equities. Every retired Joe I know, trading his own Fidelity account, has done 25%+ annualized over the last two years, with a 4 sharpe. Every sophisticated allocator knows that is about to end. Even if you had 2 years track record, you're gonna have a hard time standing out in the equity space right now. Almost everyone I talk to is shifting away from anything long equity right now, and toward non-correlated alternatives; CTA, CPO, fixed income arb, and private equity.
You're correct in that almost no institution will give you a look. They usually wanna allocate $5MM+ initially, and they can't constitute more than 10%-20% of the fund AUM. They also want at minimum 36 months audited discretionary. Preferably 48-60 months. Don't count on getting any interest from these guys, and don't waste your time pursuing them.
Some FO's are early adopters of certain startup managers. They are difficult to find and you gotta be careful about pursuing a cold calling fundraising strategy. You might fall under the new advertising regs which means you'll have to take steps to verify the net worth of every new investor. Clients don't really like it when you start asking for tax returns and pay stubs. Of course, your RIA might already put you in that situation. Better check with the SEC.
Introducing brokers are pretty common in the commodity space, but not in securities. In the securities space it would be other RIAs allocating to your fund, but most outsource their due diligence and you'll never get through that at this point. PB are common for securities, but none will really work with you until at least $20MM AUM. 3PM is common, but expensive. I can tell you right now, they would have a very hard time selling your fund, regardless of the performance. For that reason, they will either not take you as a client, or they'll want a large retainer to make it worth the wasted time.
Sorry to sound negative, but imo you are about 2 years away from where you need to be if you want a legit shot at success. You'd be amazed at how much easier it gets with 4+ years of audited performance vs where you're at now.