Quote from sle:
I am not sure what question are you asking.
Why would someone want to run a 100+ million fund and only generate 10% for his investors? Well, that's simple - he's getting paid 2mm in AUM fees and another $2mm in performance fees on each 100mm, pretty good bang for the buck. I doubt anyone can generate this sort of personal profits with similar kind of risk in any other industry. Truth is - I know a lot of funs that only allocate risk on 5-10% of their assets and the rest is in various riskless instruments (e.g. money markets or treasuries).
Why would anyone invest in such a hedge fund? Well, two separate reasons - 10% with Sharpe of is still better then most anything you can get this days in capital markets and it's (supposedly) a nicely de-correlated stream of income.
Personally, I think investing in a multi-billion fund is a horrible deal for the investor (due to the 2/20 model, the fund is truly interested in the 2, not in the 20). Truly small fund is rarely a good deal either because majority of smallish PMs ("retail" size) are essentially hacks or basket cases, as is well illustrated by the majority on this board. The only exception to the small fund rule, in my view, are the small-size quantitative guys (former science/engineering people of various shapes and sorts) that keep applying scientific method to the markets and probably do generate true alpha.
This kind-of leaves the truly interesting funds in a small niche of 10 to 50 million, where the partners are still a critical part of both AUM and alpha generation, yet they are usually truly experienced guys (either former large fund PMs or sell-side exports) that actually have a clue and still have true skin in the game. There are fairly few funds like this, probably because these people usually would rather work for a large(er) fund then get into the nasty details of running their own business.
I am one of these people and I am sure there are others. If you have institutional experience (e.g. running a book at a large bank or another fund) and willing to commit a fair share of your own net worth (50%+), you might be able to raise some money without an audited track record.