Quote from gkishot:
Wow, the more complex strategy produces no better actual returns than S&P500 index. Something to think about.
The point is that it's market neutral. For example, they might have gotten the same 12% even if the S&P returned -12%. Also, these guys are pure academics. They viewd the stocks as time series and that's it. I think you can make more than 12% if you include other things like EPS or something and actually see every trade you're making and look at every stock you're buying/selling. They just made a program that took a ton of data and analyzed it. I also think they assumed comissions to be $15/trade which is more than double what Scottrade charges.