Quote from Brandonf:
<b>Basic Structure of an effective PPC (Yahoo, MSN, Google) Ad</b>
This is a very simple structure to follow. If you do not deviate very far from it I think you will find yourself having a lot more luck with your ads.
Headline ------>Absolutly MUST get their attention (Think of your headline as the ad for your ad)
Line 1------->Must generate interest (benefits, whats in it for me)
Line 2 ------->Decision (why should I go to www.buymyshit.com )
Display URL ---->Take some action www.buymyshit.com, or org if ya want![]()
Btw...don't use a god damn dot org URL ever ever ever never never never unless your a damn dot org! If the dot com name is not available KEEP YOUR THINKING CAP ON AND FIND A DOT COM. You aint gonna get sales. In fact I have stupidly tested this with my own money. The exact same URL but one being a dot com name and the other being a dot org...NOTHING ELSE IS CHANGED, the dot com outpulls the dot org by a HUGE margin.
Brandon
PS. B4 you get your panties all up in a bunch Sparky, NO I DID NOT INVENT THIS FORMULA. In fact it actually has a name, AIDA, and it has been used in the direct marketing (junk mail) industry forever. It's by far the best format to use for your ad campaigns.
PPS. I got a deal for you sparky, if your interested. I'll help you for two weeks with your business. Say half an hour to an hour a day. I figure if I can teach a half wit like you to make money it'll show that I can help anyway. Whatcha say?
PPSS. AIDA stands for Attention, Interest, Decision, Action. Again, follow this sequence and money will follow you to the bank. If your ads follow AIDA I can almost gaurantee you are going to outpull the other ads on the page. Most people are stupid with their ads.
If you ask the average guy with a google ad "why will someone click on your ad?" he will say well coz he wants to learn about XX....lemme tell you something. No one searches wanting to buy your shit. I have never ever entered a google searching wanting to buy, or not very often. When someone does a search the last thing on their mind is your site, www.buymyshit.com, they might be interested in www.freeshit.com , but definatly not buymyshit.com. YOU GOTTA GRAB THEIR EYEBALLS to get them to TAKE ACTION.
PPPSS. I obviously own every single site on the web with the word shit in it! DOH!!!! SPARKY.
BTW, it aint easy to fit AIDA into 25 charators and 35 charators. But, I'm confident that if you put your thinking cap on you can do it.
Also, the best place to get ideas for headlines, I swear to god im not kidding, is supermarket tabloids. I buy them all the time to read the headlines because they are exactly the kind of crap that makes your ads pull like crazy.

fee and help you guys get yourselves setup.