<b>Know Who Buys Your Stuff </b>
So lets say your all hyped up, jazzed up and ready to go. You have gone to Host Gator and reserved your brand new website
http://www.buymyshit.com. You have a killer idea for a product. I'm just gonna use as an example my digital ebook and video course on the coming change to digital TV. I'm going to go ahead and use this example because it's been a pretty good little niche for me, but it's obviously just about played itself out.
When I created the course I need to figure out who is my crowd? In this case the vast majority of my buyers are going to be senior's on a fixxed budget who do not live in major metropolitan areas. In other words bingo players from Fargo.
Now I have to consider this throught the entire process. I have to make a site that they feel comfortable using. That means nothing fancy, big letters and buttons and did I mention nothing fancy. I talk about things that they can identify with.
I had my dad's uncle record the video for me, because everyone likes to deal with someone who is "just like me", and so I figured they would be much more pleased with my retired farmer 88 year old Uncle John then some young wipper snapper like me. I did a lot of advertising on site's that focus on grandkids, bingo, "old time stories" etc.
Had I created a fancy site with the latest flash, fancy ass videos etc I'd have never gotten a sale. First of all the majority of them are, almost by default, on dial up if they are even on the net. Second it just intemidates the majority of them. You have to keep in mind that if you are dealing with a person who is more or less afraid of technology but realizes they have to confront it for the time being (tooth ache anyone!). A lot of old men's wive's have told them that if their programs get interupted it's gonna be their asses on the line, and so they are pretty motivated to get the info and have it in an easy to use and understand format.
So I'm not in a great conclussion writting mood right now, and I've not outlined this little ditty of a post b4 I wrote it..so that's gonna be all for now. Again questions and comments are not only welcome but wanted, in fact needed. Thank you.
Brandon