<b><i>The Dreamers Curse! </b> </i>
I want to talk about something I call the curse of dreamers. This mistake is so easy to make you have almost certainly made it at least once, and you might be making it right now. Because of the dirty tricks that Internet Guru's use it's almost impossible not to fall for it at least once. You might be making this mistake right now!...and if you are it might cause you to give up at your business right before success comes into view. Click here for your special report on the dirty tricks the guru's are using to take advantage of your dreams!
<b> This is too long to use is an adsense ad, but I just showed you how you can get nearly every member of a target audience to go to the link you want to bring them too. </B> See how easy that was..your gonna read on now arent you.
If I was trying to bring you to my website, and I was going to make you give me your email address to get this report, you can damn well bet you'd give it up. My friend tried a version of this headline a few years ago and was actually able to get 70% of his clickthroughs to give him their valid home phone number and address. </b>
Ok..so the mistake. If I was wanting to collect your info and turn you on I'd make this a very long report...which is easy enough to do if your long winded. I'd turn it into ten pages where I'd blame everyone but you for your not having success right now with your business. It's you and me against them! We are a team man! We are the good guys, those other people suck!
Here is the quick n dirty version of the curse. <b>They mistake Gross Profit's for net profits </b> (I'd then go on to explain for two paragraphs what the difference is..you guys are a bunch of traders so if I have to explain this too you.............). Id also explain to them how this simple mistake steals dreams, makes wives leave honest hard working guys, turns good kids into crack addicted old lady purse grabbin thugs and dogs die...and none of it is your fault! (This is the important part...its NEVER their fault..ever ever ever ever ever..even when they are so stupid it obviously is).
Here is how this mistake is made by the new entrepreneur and taken advantage of by the guru. Let's look at a product I've been selling with a friend on an affiliate network (Not CB). It is all about the coming change to digital TV and what you should do if you still live amongst cave men. It's 44 pages long and sells for $27. We have sold 1600 copies of the report. Thats a gross of about $43,200. I could easily now write a report: How a non guru made over $43,200 in 3 months selling a none IM product to desperate buyers in 3 1/2 months. That's all tru btw. That sounds pretty attractive to the average person (and I'm not complaining). If I wanted to create a product off making $43,200 with that product it would be VERY easy to record an hour or so of videos and write up a 60 to 70 page "case study" infoproduct. I could probably sell it for $49 to $99 depending on how the overall market is at that time, how good my sales copy is etc.
Now, the thing I wouldnt be talking about in that headline is my expences to create the product. First of all I did not write the report, nor did my partner. We hired a professional writer in the Philippines and paid her $600 to do the research and create the product. We paid $6500 + 7 1/2% of GROSS sales to a professional copywriter to ensure a sales site that pulls. This ads $9750 to my expences. I paid $750 to have the site made. I pay $14.15 to the affiliate, the affiliate network and the merchant card. This adds another $22,650 to my costs. All told making that $43,200 has cost me about $34,000 to my make. This means the NET for the product (Ie the money that goes into my pocket and I can spend without digging myself into a hole) is about $9000 before my uncle reaches into my pocket and passes on his cut to greedy/stupid executives in NY and Detroit. Now, for about 5 total hours of work and 3 1/2 months I'll take it, but as you can see the difference between my net and my gross is pretty large. The HUGE mistake that people make is thinking that the Gross is the net....<b>IT AINT</b>
