Quote from coolweb:
the key to making money on the internet is innovation
Innovation in Traffic acquring
Innovation in a new product/website
Innovation in recurring billing/stealth billing ( very common on the internet and the most efficient way most companies make their money)
Innovating in Arbing technical inefficiencies and loopholes.
If you are just going to adwords, buy some ads, promote some commonly used clickbank sponsors.
wheres the innovation?
I want to adress a couple of things quick. One is easy enough and that is just that I'm not using ET to sell anything. I think that ET is a demographically similar group to a lot of folks who want to make money online, but it's far enough removed from a place like WF that most are not going to come across my work here. I think that I can get good feedback and testimonials from the folks on ET by providing them with something that actually works.
The rest of this is beyond where I wanted to be at this point, but I'll go into something briefly to address the point that you cant drive traffic to non adult sites. For 93.42% of people this is going to be over your head and under your feet..(Ok, I don't know if its really 93.42%, I just pulled that number out of my ass)...if it is do not worry, just come back later when you are ready for it.
When I decide to promote a product one of the first things I do is ask myself "Who is it that is going to buy my product?". (just as a disclaimer I did not invent this process, I learned it in a $2000 course from Mr Buymyshit.com (he actually has good shit)
I create an avatar of my typical buyer. Who is he or she? What do they do? What is their situation in life? What types of problems do they have? Where do they hang out? What types of hobbies and interests do they have? What type of job do they have etc etc. I then try to target my ads towards this.
I try to find a place that this person might be hanging out. For example, lets say I'm trying to sell a stop smoking program. Well, who smokes? I know that a lot of contruction workers smoke, and so do (statistically speaking) a lot of nurses. A lot of people over 50 (baby boomers) smoke, but less under 50 day. Diabetics are more likely to smoke then non diabetics. More people in Missouri and Kentucky smoke then any other state. Etc etc etc. I try next find a place on the web that these people might be hanging out. I'm not interested so much in having my sponsored link up with 8 other stop smoking products on a stop smoking website. I don't get much out of that, and I doubt anyone of the other ad buyers do either. Anyway, I try to go to a place that would attract these types of people and buy my traffic there.
One of the best affiliates I have offered (I now own my own product in the market) was a how to pick up chicks course. I mostly did my marketing on forums frequented by computer programmers and video game geeks. A group of guys who have a hard time getting the girl if ever there was one.
I try to avoid the search networks for the most part. There are some areas that I can make money using it in, esp with MSN, Yahoo and Ask (Google's search ads suck in my book, although the content network is ok). In terms of your ads the 80/20 rule applies to most things in life, and it often applies to traffic too. If I start to notice that I'm spending a lot of money each day on a particular site and getting good traffic from it I will approach the owner. Lets say I'm giving Google $200 a day to get traffic from your website. Well, Google is nothing but a middle man, they are not giving you $200, they are probably giving you about $80. About half the time if I come to you and say hey I'd like to pay you $125 a day you will say yes...if you don't I just move on. If you do say yes I just got a much better profit margin, and probably am going to get more traffic from you then I was before, also at a cheaper rate.
How you setup your banners and your ads is also very important. I think when it comes to banners the uglier the better, but again that's beyond where we are right now.
In terms of people giving up and moving on...well that's true of just about anything. Most people dabble and don't commit, esp when something turns out to be harder then they thought it was going to be. That's not my fault, not your fault or anyone elses, its just their choice.
In terms of high end product marketers that sell shit, I don't think most of them even take the time to convince themselves they are not scammers. I think they know they are and they don't care, but I hope I'm wrong.
The stuff I'm starting with right now is just a starting point, as time goes on I will get to the "good stuff" too. But I think it's just like in trading..a simple idea grows to something that actually works. The first concept I started to work with in the market was to buy 3 to 5 day pullbacks to the 20 day moving average in uptrending stops. Later I added a condition for Inside Range Days, later for gaps etc. Was I going to make a killing on a simple pullback to the 20 day moving average..no, but as I figured out better ways to refind the search (volatility and trend for example) I was going one step beyond what the typical person did and making starting to make money a step ahead of them too. Same thing on the net methinks with making money.