Quote from CaptainObvious:
We agree that it's about generating revenue for the most part, but to say her politics are irrelevant overstates it a bit. Palin does draw votes from the swing voters and that's a problem for Dems. It's a problem because their presidential candidate for 2012 is so weak.
Let's face it, the only reason(s) Obama was elected is that GW was such a disaster, and the Repubs were too stupid to run Romney instead of McCain. The Repubs got all caught up in, it's his turn, he's paid his dues, and they ran the wrong guy. If they make the same mistake again, the entire Republican party should be dismantled as it would show they're just too stupid to govern.
Palin herself is not a serious contender and anyone who would actually support her for president needs their head examined, but she will be a factor in drumming up votes, and that scares the shit out of the left, as well it should.
Well, certainly there are some who will buy papers and magazines, or perform 'clickthroughs' with stories about her only because of her politics, but I submit she has a lot more interest [with the masses] in a Justin Bieber kind of way.
Edit: hmm, thinking about her looks, her all American family, maybe she has more of a Princess Diana kind of draw...