Quote from hajimow:
Check it out. It can happen and it can happen in bigger scale although in long term it might just look like a correction but can you handle seeing APL at $265 when you bought it at $320? In last correction price was halved. How about $160 now? all are possibilities.
FYI: I am not trading AAPL.
But that is true for every stock from the long or short side. All stocks can fall 25 or 50%, or rally 50 or 100%. Stating that tells us nothing. By the same logic, you should consider if you can hold your short if the stock goes from 320 to 480 or 640. At least the guy on the long side has the advantage that at 160, AAPL would be selling for about 8 times earnings, once you adjust for its cash horde, and would be a screaming bargain which it would make perfect sense to double up on. Whereas the short seller has no such comfort.
A conservative valuation of a blue chip growth business like AAPL would be about 20 times historic earnings. That gives about $315, once you include the cash horde. I.e. at the current price it is priced pretty conservatively based on historic profit.
A more neutral valuation would be about 25 times forward earnings. This requires the growth to hold up, but that seems a reasonable assumption. So what is Apple going to make in 2011 - let's say 16. That would imply a valuation by 2011 year end of around 450, assuming its cash horde does not grow significantly. That's almost 50% above the current price, a pretty good return for 12-18 months.
Now, consider that we are in a bull market, and by the end of all historic bull markets, valuations got to pretty optimistic levels. Apple in 2006, 2007, and early 2008 got to 40-45 times historic earnings, for example. Let's say in 2011 earnings reach 16, not exactly a huge stretch of the imagination. At 40 times PE that would imply a price of $850 per share. If Apple beats earnings in the next year or two, a 40 PE would imply $1000 per share. I wouldn't bet on it hitting there, but then I'm not shorting the stock. If I was shorting it, I would definitely be asking myself how high it could go if it merely reaches the kind of valuation that past bull markets repeatedly threw up, and if it beats earnings as it has done in the past.
A stock that would be a screaming buy at $200 (10 times cash-adjusted likely 2010 earnings), and could hit 450 on conservative assumptions, and hit 1000 on optimistic ones, cannot be a screaming short at 320. At most it can be a short-term play - but aren't there other stocks that are much better short-term plays? Like housing, PIGS financials, or other businesses that are falling apart rather than doing very well?