Just shorted MCD @ 26.16. This will be a position trade.
MCD is up in a big way, but this is a mature, mature business with no innovation at all. P/E is about 32 which is quite much for the very slow growth rate of MCD.
No innovation?! Are you kidding? I heard they are now using real meat (albeit corner meat) in their hamburgers. But only in certain test markets at the moment.
No innovation?! Are you kidding? I heard they are now using real meat (albeit corner meat) in their hamburgers. But only in certain test markets at the moment.
An innovation IMHO might be a burger that doesn't make you fat or junk food that is healthy. Anyway, trade is done and I don't care about MCD anymore, at least so far.