ive been shorting aapl as well, having trouble getting a good "mount":
shorted 42.80 stopped breakeven
shorted 42.19 covered 40.90
shorted 40.89 stopped 41.50 (overnight gap squeeze)
shorted 41.95 yesterday (overnight squeezed) stopped 42.63
shorted 42.55 again today.
Looking for inital leans to 39.50 area
just need a down oscillation to get things going,
oh yeah originallly started trading aapl last week on the long side stopped -.04 at that 42.80 level, thats a tuff tuff level for aapl to crack for some reason, but I reversed to short side since it so weak.
Whats interesting is that the public is driving the price up but the institutions are selling, look at the afterhours premarket ramps and the dumping into it when the market opens. AAPL looks alot strong when you only look at the 100 share trades.
IMHO I think this means that trend goes with momentum, meaning I think the trend for aapl is up but everytime they try to get it the shorts come in and reverse the momentum back down. If the shorts do this long enuff trend will reverse down , thus trend eventually goes with momentum.
its tricky now cause I think momentum is down and trend is still up but dwindling.
i used 52.50 puts instead of the stock outright btw
good luck!