Quote from risktaker:
Yeah, unless they begin some serious image campaign soon, along with other big changes, they're finished. Another walmart victim.
Sear's clientele is the type that can easily go Kmart or Walmart.
JCPenney, OTOH, really has the "softer side" & the customers there will keep going back. Merchandise is not found at Walmart, either. Maybe short Sears & go long Penney?