The business has definitely changed in just the short time I have been around. We know we aren't going to get the big accounts as most have gone to discount and online brokers, but we really enjoy catering to the small guys as well as being able to service large customers. Our focus is ag risk management, so we aren't relying solely on brokerage. Not all brokers trade on their own- which has been our approach and we prefer it that way. It allows us to focus on servicing our customers.
I love the business but you better be able to come up with a solid book of customers in a hurry to make it work. Provide excellent service and come up with the customers and you will be fine, but it isn't without risk. Good luck.