I sell snowboard product using e-bay during the season.
The fees are a bit tough to handle sometimes. I sell bindings in the $120 range all the time. The fees associated with the sale are about $6-7 before paypal take their chunk $4-5. Basically 10% of my sales price is eaten up by fees.
On the plus side, as AAA pointed out, I have $0 in advertising and sell coast to coast.
My way of recouping some of the fees is to build them into my shipping and handling fees charged to the buyer. It cost me about $7 to ship anywhere in the lower 48. I charge a flat fee of $15 for shipping. Takes some of the sting out of the fees. My customers still get an awesome deal, I make some extra scratch, and E-bay has two happy users.
I also buy all my golf equipment on E-bay and have scored some excellent deals. I go to the local shops to try on shoes and swing clubs, then head to E-bay and buy at sometimes half the price or less than the shops are charging.
Aphie, send me a PM if you like. I can assist you in some ideas and do's and don't regarding selling using e-bay.
Later,
Cracked