Amazing that people keep falling for this kind of stuff although I guess the scammers wouldn't try it if it didn't work.
It's really not. Put yourself in the shoes of the average newbie in options. If you didn't come from a finance/technical background and you're just Blue Collar Joe:
1. You're up late, probably a 6 pack in, and ESPN runs a commercial on this way that people are making $2,000 a month.
2. Intrigued - you could use that money to pay for your kid's school, medical bills, whatever
3. You pay into these things thinking they are the holy grail. "Easy" you say to yourself - NADEX tells me that all I have to do is say this thingy goes up in an hour and BAM I have money. They even said I could do it from my phone on my lunch break - beautiful.
4. You bankrupt yourself, now hopelessly addicted to chasing that high of your first small win. You don't have the market sense to get out (you have no training) and the platforms make it easy to click "red" or "green" and turn on the "money machine" they claim to sell.
5. Many of these places (NADEX is somehow regulated...) just pocket the cash and act as buckets. You don't even own anything. It's pure gambling in the roulette sense. Reminds me of the early online poker days. Cashing out was basically impossible because the money you put in isn't actually yours anymore.
It's a very seductive and dangerous road. The people falling for these things are typically not gullible by nature. They are low on cash and need extra income, want to work from home, or any number of the other things the ads you see and commercials you watch say. Perhaps you were scrolling through Amazon and got a recommendation for any one of the THE MILLIONAIRE OPTION MONEY MACHINE style books. Sounds great right?
It's not you and me. It's them. It's the average person who doesn't believe in investing, probably has a fully managed 401k they contribute to mindlessly, and might have a few bucks to spend on something like this. They typically have good intentions that, through their own monetary need, do not pay attention to the warning signs these "brokers" place so obviously all over their websites.
To gain some empathy for their situation I'd suggest taking a trip to youtube and watching the first 5-10 videos (really, ads) that come up for searches like "binary options system", "binary options", "day trading", and "options income".