They are playing to one of their core constituencies, dumb women who are still mad at their fathers for not letting them go out with the black guy in high school.
They are the ones in 2008 who would tell you Obama was "great" but couldn't name a single thing he was in favor of. If the Oprah liked him, that was good enough. Saved them a lot of tedious reading about candidates, etc.
The pols know these women are too stupid and too blinded by emotion to separate out details like the fact that only a small group of items is covered by this opinion and that its reach is incredibly limited. It's more useful to get them in an uproar about the republicans "war on women" even though republicans had nothing to do with any of this.
If you debate this with any women, be prepared for what they regard as the ultimate argument: "they pay for Viagra dammit." Not for condoms though. If you need those, just drop by any elementary school, since they are probably being handed out in buckets.