I am fed up with Saxo's aggressive marketing campaigns!
I don't think any finance professional still compares IB to Saxo, even in Switzerland, where the banking license is so important in people's mind. It took me some time to realize that, so I hope this helps:
- Saxo does look more sexy as it invests massively into marketing, while IB invests massively into technology and has poor marketing
- IB's AUM: $ 60 billions... Saxo's: $ 8 billions
- IB offers genuine DMA, Saxo goes through local brokers
- IB is listed (-> transparency on the CHF unpeg day for example), Saxo is not
- IB is regulated by the SEC, CFTC, FCA, etc. Saxo by the Danish FSA
- IB's execution is top-notch (same or better than what we had with UBS as institutional client). As written above, Saxo is a direct member of almost NO exchange it offers for trading (and they claim they have some institutional clients, I wonder how..??)
- IB customer service for retail clients is ok, while Saxo's is good. however, IB's institutional desk is just great (at least the Swiss one, more efficient than my somewhat sleepy UBS trade desk contacts)
IB pools liquidity from 15-20 banks. I haven't heard of anyone having had requotes with IB because of the unpeg but I might be wrong. Anyway, looking at their financials, they don't seem to need it.
If you want my view, IB's technology and economies of scale are so high, Saxo will just become one of IB's clients. There are rumours here about some famous Swiss banks actually using IB for executing their orders. This wouldn't surprise me.