Savers' Rewards
A new online bank called HMBradley will reward its customers for good saving behavior, giving them an interest rate of 3% if they save a fifth of their income each month. CEO Zach Bruhnke: "Every challenger bank is the same and offer similar hooks like 'get paid early' or 'don’t pay a fee.' They're all focused on getting you to swipe your debit card, while we're after people who want to save." Fortune
A new online bank called HMBradley will reward its customers for good saving behavior, giving them an interest rate of 3% if they save a fifth of their income each month. CEO Zach Bruhnke: "Every challenger bank is the same and offer similar hooks like 'get paid early' or 'don’t pay a fee.' They're all focused on getting you to swipe your debit card, while we're after people who want to save." Fortune