If you go back over time, look at longer-term Treasuries and the S&P 500, and use the Kelly criterion, you'll see that 60/40 is about where you end up as an optimal allocation. That's probably why so many of those funds exist.
When I get a question from someone who knows zero about trading or investing and wants to know what to do with a wad of money (money being something they are basically afraid of), I usually recommend a 60/40 fund. You won't shoot the lights out, but you won't get crucified in the downturns.
However, you'd be better off just trading the S&P 500 using a long-term MA, like the 10-month. You'll make better returns than 60/40.
60/40 is really only for the set-it-and-forget-it crowd.
If you are young and willing to ride through the bumps, or you are an experienced trader and have some reasonable rules for when to get in and out, there is nothing wrong with a very high allocation to the index.
Trading the S&P with long-term moving average... are you talking about technical analysis and switching funds when the technicals start to look negative? I was planning to use ETFs as buy/hold/rotate/rebalance.
There can be tax inefficiency if you switch funds a lot. The taxes will be income rate taxes rather than capital gains tax rates.