Please dont take this as an insult, but anyone who tries to mechanically program Ross hooks must not know the first thing on what the Ross hook market structure is. Thats like trying to program Elliot Wave mechanically. Good luck and if you get it, I'll put money on you that you lose money quicker than Ross hooks.
As far as his seasonals... Joe is a marketer, just like any other teacher. Of course he has to find new ways to sell or market products. What do you think this website is all about? I've seen more crap on this website than any other concerning trading products, opinions and such... so if that is your complaint, then I guess you must include every other marketer including the modern Cramers, Farleys, Oz's, etc.....
I don't trade Ross hooks, nor do I subscribe to many of Joe's methods, I have since evolved. But I can tell you his Life Index and Moving Average on Equity may not be original, but damn if I have ever found it printed in the 2000 or so trading books in my library. Those two ideas alone are worth 1000 times his $150 price on the books.
As far as Joe The Trader, Manager, or whatever, I have no opinion or knowledge of such. I do know if you are going to mention losses with his name, I remind you of the 400 million dollar interest rate fund that just went kaput.... Let's talk about Long Term Capital, or even on a smaller scale, let's talk about Larry Wiliams.
Everyone has lost money in their time, had streaks of bad luck, or even bad luck in life. To condemn him for those, you must condemn all, except maybe a Tudor Jones or Warren Buffett.
We are in a land of profit and losses, and I dont judge a man by gains or losses, but by his wisdom, experience, honesty, and forthrighteousness.... That is Joe...
He has taught and still teaches his students more about trading, things like self reliance, confidence, honesty, hard work, simplicity, and spirituality... That is A+ to me.
I'm still chuckling on the programming ross hooks thing.