Quote from Ghost of Cutten:
To me, Romney's problems are that he isn't perceived to stand for anything (except being pro-business - not exactly flavour of the month), and he is somewhat reactionary on individual freedoms and social progress (which will alienate younger voters, progressive centrists, and minorities). If he could drum up some kind of conviction in a message with popular appeal (like politicians such as Reagan and FDR did), then he would have a good shot at unseating Obama, who currently doesn't have much of a message either except the muddled healthcare reform. But Romney has never been a conviction politician, and doesn't have a populist bone in his body. His oratory and political charisma is pretty weak.
So, even though he might be a superior executive to Obama, I don't think he is likely to win.
Romney's advisers really need to be fired. Any skilled political adviser will tell a candidate, especially one running against an incumbent, to get his message clear, and then repeat it persuasively again and again until it becomes obvious to everyone what he is going to do better than the opposition. If Romney had done his job right, even people in Timbuktu would know what he stood for. At the moment, I have no real idea what his major policy proposals are, I have no real idea what his major ethical principles or political convictions are. It's the same as Mayor Bloomberg - these kind of people just don't stand for anything. The difference is that being Mayor is a purely an executive position, so competence is all that is required. Being president is much more demanding, it sets the political tone of the US, he can sway the direction of Congress and propose sweeping legislative reform. So, mere executive ability is not enough - you need some kind of platform that will capture the imagination of voters. The opportunity is there - people are pissed off, there would be a huge potential gain if you could seize the imagination of the disaffected. But Romney's team are totally squandering it.