Quote from cashmoney69:
I'd be too scared to hold rimm before earnings but hey.
Quote from RatioTrader:
This is what happens when traders have a bias as to where the market is going.
One of the golden rules in trading is to never have a bias as to where markets are going. Think in probabilities not with hopes.
Quote from Kassz007:
What happens when traders have a bias?
I personally think it's important to look into the future and form a bias on market direction. That doesn't mean you stick to that bias and are not able to bring in any contradictory information (permabears), it just means you form a plan based on that bias.
That being said, it's also important to have a backup plan in case your bias is wrong (which it inevitably will be some of the time). As long as you're not stubborn with your bias, I think it can be beneficial.
Quote from cashmoney69:
there will be a lot of noob day traders trying to get high off the momentum after earnings. Fade these suckers, or go long on any dips. If I was long rimm before earnings i'd at least buy some insurance (puts) ... ya it cost more but it might save your ass.