Reward follows from the risk undertaken.
The reward 'standard' you're looking for follows from the risk that each input undertook to gain whatever measure of success was gained.
That said, as a standard, the S&P500 is pretty.... standard.
You could say "8.5% annual" for a lifetime standard.
You could say "SPX or NDX, since 2008" -- WOW -- "Good Luck with that!"
(But jeez, the popular expectations are exactly that, aren't they? And when you try to explain to people how fleeting that all could be, they look at you like you're trying to hand them some old line. Ohhhhhh boy.)
Often, how much risk you undertake is a function of how close you monitor stuff. Once upon a time, I tick-scalped in a market I thought would last forever. (Or, better put, "in a market I did not know was a passing phase...") I got ridiculous returns. "Like milling money."
But the returns went down, the account blew up, and I lapsed into the staid, boring old world of index option credit spreads. Week after week (so, that puts a date on it), it was plant on Thursday, harvest last week's on Friday. Rinse&repeat. "Who can't do this?"
5% Heart Attack City
4% CBOE
3% Indianapolis
2% Asheville (North Carolina -- Smoky Mtns due west)
1% Key West
Sweet, eh? So, 3%/week was the reasonable thing, from Indianapolis, 40+ hours per week, or so. Friday comes. Rinse&Repeat. Harvest. Plant. "Cycle of Life" and all that......
Then volatility started its insidious shrinkage, over 3 years in particular, ending just last Christmas. For that 3 years, producing 1% (
just 1%) was a big, freakin' 50-60 hour-a-week deal, with me inventing more tools, methods, analytics, mappings, graphings, charts, ANYTHING to help make my nut, while trading other people's money, HOLY COW.
And the whole time, I'm wondering, "What happened to my 'locational returns' scale??" Had I lost my touch??? Was selling credit spreads simply *GONE*??? It took me a LOT of wrestling to work things out.
And where did I end up?
"Reward follows from the risk undertaken."
Also, you have to work the market you're presented,
and have the guts, when the market is not there, to look, to see that, and
to quit. Always have other tools in the fire -- always be learning -- always testing -- always trying. Last year, I posted some things on calendar spreads: something about which I know little, have little feel for, no second-nature fast-response skills.... but I made some dollars to assist things, when THE MARKET said not to engage in what I'd been doing. (It did so by having a 3-year declining IV regime, and then HV>IV. That's not "hard" to trade, it's *suicide*.)
So! The short answer to your question is, "It depends."
On what?
On the risks undertaken.
A standard remains as the SPX.
BSDs might aim for the NDX.
But the activity has to match the market, and then, it has to *work*.
If you want to stay away from your screen, put it on in the SPY.
If you want an hour a week, sell calls on what you own, and sell puts on what you want to own.
If you want to gain more than that, hire out.
