Actually hedging downside risk of a buy and hold portfolio using options has been pretty clearly shown to be suboptimal in the literature. You pay exactly what the fair value of those options are, plus spreads and commissions which are where your losses come in over simply buy and hold. No free lunch in that part of the markets.
I didn't say you should protect portfolios by buying put options. There are other, more sophisticated ways to trade which may not include ownership of stocks. There are other possibilities. One would be to keep most of your portfolio in cash, then use high-probability strategies with leverage with a small amount of your funds. Most amateurs would do poorly with this, but not everyone does.