AND IN THIS CORNER... A condo developer is pitting Wall Street executives against one another in a charity boxing event meant to create some buzz about its properties.
âLots of our buyers are from Wall Street,â said Raizy Haas, senior vice president for development at the Extell Development Corporation. âIt just hit me one day that we should do this. Traders and bankers need to be focused and aggressive. These are all the traits you need to be a good boxer.â
The event, set for Nov. 1, was announced last week at the New York Mercantile Exchange, where Wall Street pugilists gathered to ring the closing bell alongside Marc V. Shaw, a former New York deputy mayor and now an Extell executive vice president.
More than 100 men â no women â answered an e-mail blast inviting them to participate, Ms. Haas said. Of those, 24 were tapped to train at the Trinity Boxing Club, one of Wall Streetâs oldest gyms. Leading up to the match, there will be weigh-ins and fund-raisers at Extell buildings and offices.
The boxing pundit Bert Sugar is host for the main event, which is being staged by Trader Monthly and Dealmaker magazines, where Extell is an advertiser.
Prize money will go to charities, including Tuesdayâs Children, which helps people who lost loved ones in the 9/11 terrorist attacks, and Say Yes to Education, which helps pay for college tuition.
Six months after fight night, if a boxer shows that he brought in a condo buyer, Extell will double its charity contribution, Ms. Haas said. LOUISE KRAMER
http://www.nytimes.com/2007/08/19/business/yourmoney/19suits.html