Let me tell you the disadvantages of zero commission brokers:
1. Transaction volume may be limited, free is not unlimited
2. For stocks with large spreads, such as BID10.00 ASK10.20, when you want to sell 100 shares at the closing price of 10.00, your order will be executed by a high-frequency trading company at 10.10, and the quote you get is 10.00
3. For stocks whose stock prices fluctuate rapidly, your quotes are often difficult to execute.
Thanks for your input; but to be relevant, your items need to be quantified and supported by evidence, or else they are just expressing sentiment which may or may not be true.
Unfortunately I don't have rigorous statistical data; but in my experience I get price improvements of ca. 90% of the bid/ask spread, which is corroborated by the recent study by professor Schwarz in Irvine. (Although I got ca. 50% of the bid/ask spread lately with some rather illiquid stocks, which is still much better than what my cost at IB would have been.)
1. I sometimes trade ca. 10% of ADTV, and I have not noticed any negative impact on price improvements or market impact.
2. I'm not sure what you want to say with your example - did you mean you refer to the commission broker of the zero commission broker with your example? The Schwartz study and my experience are the opposite. Yes sometimes I get filled close to the bid (sells) or ask (buys), but this is not the rule; and the price improvement seems to be better than with IB smart orders. On the other hand, the problem with limit orders as discussed earlier in this thread still applies: Most opposing retail orders are "caught" by internalizers or market makers off-exchange at $0.001 off the bid or ask, and will never or rarely be matched with my limit order.
3. I'm not sure what you mean by "difficult", and what you mean by "your quote". I think the order handling by any broker is highly regulated - they have to either fill it internally, or forward it to an exchange. However, I'm not sure what you mean, so I cannot speak to it.

