True Religion Apparel Inc (Nasdaq: TRLG) designs and sells high end denim for men and woman (
http://www.truereligionbrandjeans.com/Womens_Micky_Big_T__Medium_Miner/pd/p/90454943.html).
The process I use to find investment and trading ideas starts off with technical analysis. At the start of this year I was looking at stocks breaking to new highs and came across True Religion as it was breaking above $18.00 per share. The technicals, however, are only part of the equation, I want to be sure I am buying companies that have substance to back up the price movement. True Religion has substance.
The company has an EPS rating of 76 according to Investors Business Daily. Its earnings growth has been stratospheric, seeing growth of 560% in Sept 05, 800% in June 05, over 1000% in both March of 05 and December of 04. This growth has occured along side of solid sales growth, 376% in Sept of 05, 442% in June of 05 etc. Many times a company will experiance high EPS growth but unimpressive sales growth, this is always a red flag because you can only cut costs so much. Earnings growth that is fueled by rapidly accelerating sales though tends to lead to good things.
True Religion managment has a substantial position in the company. In fact 43% of the float is owned by insiders. This is, to me, a very favorable thing. I like to see that the managment of a company is substantially invested in the performance of that companies stock. Its much like my money managment business, my investors are happy to know that aside from my house my entire net worth is in my account. While managment owns a substantial portion of the float, the stock remains relatively unknown to major Wall Street players, with mutual funds owning only 15% of the float and banks owning 7%. This under ownership keeps the stock fairly cheap, with a price to earnings ratio of 28. The company just listed on the National Market, having been on the pink sheets until August, and sales are just under $100million. Both of these factors are currently keeping funds and banks at bay, but I do not suspect they will remain on the sidelines for too long.
The company has NO long term debt, and a return on equity of 100%. This is a very effecient, lean and mean type company. All of their clothing is manufactured in the United States and they have SUBSTANTIAL back orders. This means that the growth is piling up and likely to continue. I went to Willow, a local high end retailer in Sarasota that sells True Religion apparel and the sales manager there told me that when they get a shipment in it sells out very quickly, and then it takes some time to get a new one in because True Religion is getting so many orders.
Currently I am long TRLG from $18.15, $20.30 and $23.00. I plan to add more to the stock on fresh setups, and I currently plan to hold the stock for some time. Currently my trailing stops are under $20.00.