@murray t turtle thank you very much, well there are qualitative things to observe, not only digits. Operational risk, management reputation, company rumors(Christmas parties, annual gifts, hiring company), earnings, dividends, expansion, strategic plans, freakonomics things, psychology of the market, payments, stakeholders, trends, competition, demand in the field, technology, and every kind of demographic(sure statistics) on their mktg target, transfer pricing fiscal aggressiveness, shareholders letter, operational risks. I guess all this should fall into fundamental analysis because does not have nothing to do with observing the securities graphs. Also monitoring digits, one can have some insights. Are the sales growing the same every year, did they report losses sometimes, did they change their evaluations methods, did they increases accruals? But I get the point I do not have to trust financials, and moreover is not relevant because are old.
@Girija thank you for your information in fundamental analysis the published reports have a weight I guess, I did for a living analyses/evaluations on companies since more than 12 years, as kinda CPA/data scientist and even sw developer in the financial sector, so I get what you say but I always evaluated the financials, even if are fake give you insights seeing at least 5 years variations. And if are fake Is also clear why a company wants to communicate in a certain way instead of another. Anyway is clear that auditing has limits for multinationals. your and turtle feedback is really useful to me, thank you again.