those firms you are talking about made all their money off commissions
option buyers are lotto ticket buyers and option sellers are lotto pool operators
Long tail options are not comparable to lotto tickets. Lottery tickets have 1) known odds 2) known payoffs; long options & naked options do not possess these two characteristics... this is non-comparable.
Lottery-ticket fallacy: the naive analogy equating an investment in collecting positive black swans to the accumulation of lottery tickets. Lottery tickets are not scalable.
Makes sense? The two are NON COMPARABLE, they possess different characteristics & properties.
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