Quote from JJacksET4:
I think maybe what jjk2 is trying to refer to that no one seems to be catching on to would be someone who bought a straddle before IV soared and the market tanked.
If you bought a straddle for Jan 09 on something like X or DRYS or POT, etc, etc. near their respective highs, you WOULD have a large profit if you were still holding them.
Much, if not all of the profit, however would be because of the movement in the underlying and not so much the IV.
Just to look at a quick example, X was $160 on July 31st. The IV at the time was approx. 60 according to ivolatility.com. If you bought a 160 straddle for Jan 09, it should have then cost about $5100 according to 888options.com calculator. The current quote on the put is now $12500 (of course, the call is worthless!).
Note that the put is valued completely based on the intrinsic value and the large IV increase the X and almost every stock has shown is no longer a factor 125 points in the money!
This is just one example, but yes, the original poster is correct in this way - anyone who bought straddles before the large IV increase (which was also before the large market fall) is probably doing pretty good with most stocks if they are still holding or sold recently.
Long straddles are successful when bought with low IV (which seems almost impossible now) and sold with high IV or after a large enough move (with or without IV increase). Not necessarily a good time to buy when IV is so high.