what do you see more important profit factor or win loss percentage?
The win/loss percentage doesn't mean anything when evaluated in isolation. Consider two trading systems A, and B, with 3 returns each:
A: {+1%, +1%, -10%}
B: {-1%, -1%, +10%}
Notice that system A has a better win/loss percentage than system B, but clearly, system B beats system A by a mile, and any rational person should indeed prefer system B.
Profit factor is a much better performance metric (compared to the win/loss percentage), because the way it's structured, it aims to evaluate the profit per unit of risk. But it's still problematic, because it completely disregards the shape of the return distribution. Again, consider two systems A and B, with 11 trades each:
A: {+$100, $0, $0, $0, $0, $0, $0, $0, $0, $0, -$50}
B: {+$10, +$10, +$10, +$10, +$10, +$10, +$10, +$10, +$10, +$10, -$50}
The profit factor (PF = 2.0) is the same for both A and B. But the systems are very different, and PF fails to distinguish between them. Most people would prefer system B, because it has a better (i.e. "smoother", "flatter") distribution shape. By comparison, System A looks "suspicions", as its entire gain is due to a single return, which could be an outlier, not indicative of the overall performance.
There are literally hundreds of other performance metrics, but there is no consensus on which one is the "best". The bottom line is, performance measurement is a nontrivial exercise. If you dig deep enough into it, you would encounter the concepts of stochastic dominance, utility functions, risk aversion, and all that good stuff.